What is TLA50?
Transforming Life After 50 (TLA50): Public Libraries and Baby Boomers is a statewide initiative launched by the California State Library in the summer of 2007. The purpose of this LSTA-funded initiative is to inspire library innovation in serving and engaging our state’s growing population of Baby Boomers.
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Who are the Boomers?
Approximately 78 million babies were born in the U.S. during the boom years of 1946 to 1964. In general, these “Baby Boomers” are the largest, healthiest, most affluent, and best educated cohort of Americans ever to move through and beyond their fifties. » Read more
Why do the Boomers matter?
Since the late 1990s, Civic Ventures (www.civicventures.org), a national think tank and incubator of innovation on this “new life stage,” and other national organizations including AARP (www.aarp.org) and the National Council on Aging (www.respectability.org), have been tracking trends in the attitudes, motivations, and behaviors of the Baby Boomer cohort as well as the readiness of the public, nonprofit, and private sectors to respond. » Read more
This TLA50 project was supported in whole or in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian.