Marketing Ideas Resources
- Resource:
- Age Wave
- Resource:
- Boomer Project
- Notes:
- The Boomer Project is a leading authority for information and insight about today's Boomer Consumer and the fast-growing 50+ market
- Resource:
- Boomer Consumer: The Blog
- Resource:
- MetLife: Mature Market Institute
- Author/Presenter: .
- Resource:
- Generations: The Challenge of a Lifetime for Your Nonprofit .
- Publisher:
- St. Paul, MN: Fieldstone Alliance, 2007 .
- Notes:
- Discusses the implications of boomers leaving the workforce or changing their role in the workforce and what nonprofits need to consider to prepare.
- WorldCat:
- www.worldcat.org/oclc/77334232
- Author/Presenter: .
- Resource:
- Cycles: How We Will Live, Work, and Buy .
- Publisher:
- New York, NY: Free Press, 2003 .
- Notes:
- Argues that previous generations have had a 'midlife crisis' but boomers have put a positive spin on the process and 'reinvented' themselves. Discusses how boomers are defying conventional wisdom about growing old but many of the conclusions drawn seem already behind the times
- WorldCat:
- www.worldcat.org/oclc/50851740
- Author/Presenter: .
- Resource:
- After Sixty: Marketing to Baby Boomers Reaching Their Big Transition Years .
- Publisher:
- Ithaca, NY: Paramount Market Publishing, Inc., 2006 .
- Notes:
- Provides insights on how the boomers may respond to marketing, the workplace, financial and economic issues, use of leisure time, health, food service, and grandparenting
- WorldCat:
- www.worldcat.org/oclc/76275797
Understanding Boomers: A Psycho-Demographic Overview - 2007 (1:02)
- View Presentation
- Other Media:
Matt Thornhill
- Author/Presenter: .
- Resource:
- America the Wise: The Longevity Revolution and the True Wealth of Nations .
- Publisher:
- Boston, MA: Houghton Mifflin Company, 1998 .
- Notes:
- Argues that far from being an unaffordable burden, longevity -- with its ability to prolong productive, fulfilling lives -- is the true wealth of nations, and a paramount historical achievement rather than a recipe for fiscal disaster. Offers a comprehensive examination of our changing demographic patterns and explores the idea of a new society based not on the survival of the fittest but on wisdom, compassion, and the survival of the gentlest
- WorldCat:
- www.worldcat.org/oclc/39033405
- Author/Presenter: .
- Resource:
- Generation Ageless: How Baby Boomers are Changing the Way We Live Today ... and They're Just Getting Started .
- Publisher:
- New York, NY: Collins, 2007 .
- Notes:
- Examines the generation of baby boomers and describes what the authors see as the boomer values and ambitions that will define this generation as they grow older
- WorldCat:
- www.worldcat.org/oclc/141483390
This TLA50 project was supported in whole or in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian.