Marketing Ideas Resources
- Resource:
- Age Wave
- Resource:
- Boomer Project
- Notes:
- The Boomer Project is a leading authority for information and insight about today's Boomer Consumer and the fast-growing 50+ market
- Resource:
- Boomer Consumer: The Blog
- Resource:
- MetLife: Mature Market Institute
- Author/Presenter: .
- Resource:
- Generations: The Challenge of a Lifetime for Your Nonprofit .
- Publisher:
- St. Paul, MN: Fieldstone Alliance, 2007 .
- Notes:
- Discusses the implications of boomers leaving the workforce or changing their role in the workforce and what nonprofits need to consider to prepare.
- WorldCat:
- www.worldcat.org/oclc/77334232
- Author/Presenter: .
- Resource:
- Cycles: How We Will Live, Work, and Buy .
- Publisher:
- New York, NY: Free Press, 2003 .
- Notes:
- Argues that previous generations have had a 'midlife crisis' but boomers have put a positive spin on the process and 'reinvented' themselves. Discusses how boomers are defying conventional wisdom about growing old but many of the conclusions drawn seem already behind the times
- WorldCat:
- www.worldcat.org/oclc/50851740
- Author/Presenter: .
- Resource:
- After Sixty: Marketing to Baby Boomers Reaching Their Big Transition Years .
- Publisher:
- Ithaca, NY: Paramount Market Publishing, Inc., 2006 .
- Notes:
- Provides insights on how the boomers may respond to marketing, the workplace, financial and economic issues, use of leisure time, health, food service, and grandparenting
- WorldCat:
- www.worldcat.org/oclc/76275797
Understanding Boomers: A Psycho-Demographic Overview - 2007 (1:02)
- View Presentation
- Other Media:
Matt Thornhill
- Author/Presenter: .
- Resource:
- America the Wise: The Longevity Revolution and the True Wealth of Nations .
- Publisher:
- Boston, MA: Houghton Mifflin Company, 1998 .
- Notes:
- Argues that far from being an unaffordable burden, longevity -- with its ability to prolong productive, fulfilling lives -- is the true wealth of nations, and a paramount historical achievement rather than a recipe for fiscal disaster. Offers a comprehensive examination of our changing demographic patterns and explores the idea of a new society based not on the survival of the fittest but on wisdom, compassion, and the survival of the gentlest
- WorldCat:
- www.worldcat.org/oclc/39033405
- Author/Presenter: .
- Resource:
- Generation Ageless: How Baby Boomers are Changing the Way We Live Today ... and They're Just Getting Started .
- Publisher:
- New York, NY: Collins, 2007 .
- Notes:
- Examines the generation of baby boomers and describes what the authors see as the boomer values and ambitions that will define this generation as they grow older
- WorldCat:
- www.worldcat.org/oclc/141483390




