Marketing Ideas Resources

Website
Resource:
Age Wave
Website
Resource:
Boomer Radio
Website
Resource:
Boomer Project
Website
Resource:
Boomer Consumer: The Blog
Website
Resource:
MetLife: Mature Market Institute
Book
Author/Presenter:
Brinckerhoff, Peter C., and Hyman, Vincent L
.
Resource:
Generations: The Challenge of a Lifetime for Your Nonprofit
.
Publisher:
Fieldstone Alliance, 2007

WorldCat:
www.worldcat.org/oclc/77334232
Book
Author/Presenter:
Dychtwald, Maddie
.
Resource:
Cycles: How We Will Live, Work, and Buy
.
Publisher:
Free Press, 2003

WorldCat:
www.worldcat.org/oclc/50851740
Book
Author/Presenter:
Harris, Leslie M., and Edelman, Michelle
.
Resource:
After Sixty: Marketing to Baby Boomers Reaching Their Big Transition Years
.
Publisher:
Paramount Market Publishing, Inc., 2006

WorldCat:
www.worldcat.org/oclc/76275797

Understanding Boomers: A Psycho-Demographic Overview (1:02)

Presenter: Matt Thornhill
Matt Thornhill
Book
Author/Presenter:
Roszak, Theodore
.
Resource:
America the Wise: The Longevity Revolution and the True Wealth of Nations
.
Publisher:
Houghton Mifflin Company, 1998

WorldCat:
www.worldcat.org/oclc/39033405